SEO Executive

We are seeking a highly motivated and detail-oriented SEO Executive to join our digital marketing team. The ideal candidate will be responsible for planning, implementing, and managing our company’s overall SEO strategy. This includes on-page and off-page optimization, keyword research, content optimization, technical SEO, and performance analysis. The SEO Executive will play a crucial role in driving organic traffic, improving search engine rankings, and maximizing ROI from our digital presence.

Key Responsibilities

Develop, implement, and manage effective SEO strategies that align with overall business objectives.

Conduct comprehensive keyword research to identify high-value opportunities and optimize website content accordingly.

Perform detailed on-page SEO activities, including meta tag creation, header optimization, internal linking, and content structure improvements.

Carry out off-page SEO strategies such as link building, guest posting, outreach campaigns, and digital PR to strengthen domain authority.

Monitor, analyze, and report on website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.

Collaborate with the content, web development, and marketing teams to ensure SEO best practices are properly implemented across all digital platforms.

Audit websites regularly to identify technical SEO issues such as crawl errors, page speed, broken links, duplicate content, and indexing problems.

Optimize website architecture, sitemap, and schema markup to enhance search visibility and improve user experience.

Stay up to date with the latest SEO trends, algorithm updates, and industry developments to ensure ongoing improvements.

Track competitors’ SEO strategies and identify gaps or opportunities to outperform them.

Prepare regular performance reports and make actionable recommendations to improve organic traffic, keyword rankings, and conversions.

Required Skills & Qualifications

Proven experience as an SEO Executive, SEO Specialist, or similar role.

Strong knowledge of search engine algorithms and ranking methods.

Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar.

Experience in keyword research, competitor analysis, and link-building strategies.

Solid understanding of on-page and technical SEO, including HTML, CSS, and JavaScript basics.

Familiarity with CMS platforms such as WordPress, Shopify, Magento, or similar.

Knowledge of website performance optimization (page speed, mobile-first indexing, core web vitals).

Strong analytical and problem-solving skills with attention to detail.

Excellent communication skills and the ability to work collaboratively across departments.

Bachelor’s degree in Marketing, Digital Marketing, IT, Communications, or a related field (preferred).

Preferred Qualifications

Experience with local SEO strategies, Google Business Profile optimization, and citation building.

Understanding of content marketing and how SEO integrates with social media and paid campaigns.

Familiarity with HTML markup, structured data, and schema implementation.

Certification in SEO or Digital Marketing (Google, HubSpot, SEMrush Academy, etc.) is a plus.

What We Offer

Competitive salary package and performance-based incentives.

Opportunity to work in a dynamic and collaborative digital marketing team.

Continuous professional development and training opportunities.

Exposure to diverse projects across different industries.

A supportive work culture that encourages innovation and growth.